ANNOY Your Customers With Flash Animation!

If you use flash animation you may find yourself asking:

"What the #!@#%! happened to my website?"


The answer is clear. FLASH ANIMATION IS BAD FOR BUSINESS.

Flash is bad for usability, accessibility and search engine marketing. So why do I care if you use flash animation on your website?

My business is built on helping businesses get high search engine rankings and quality traffic to their websites so they can increase their sales and get better awareness for their products and services.

Yet, we still get customers who want Flash Animation rather than providing good search engine friendly content.

THE FACT IS: Flash animation forces search engine spiders to understand and rely on Meta Tags to rank your website and you risk annoying your website visitors.

It's true, however, that some search engine spiders will index some flash file content, but it has significant limitations.

The Goal for Your Business is to get found and sell your products or services.

So be honest and ask yourself:

(1) "When I visit a flash website does that make me want to purchase anything?"

Sure flash animation looks neat and maybe it's cool but do you want to keep having to go through the process of navigating that flash website over and over and over again?

More to the point, do you want to force your customers to be distracted and even get annoyed by your flash animation?

If your website visitors have opted for a semi-broadband internet connection to save money or worse they still have a dial-up connection then you can forget about their business because they will forget about you.

(2) "Do I want my website to be found in search engines like GOOGLE or YAHOO?"

80 to 90% of all website business comes from search engines so you do not want to ignore this fact.

When building a new website you should first ask: WHAT DO MY CUSTOMERS WANT?

The simple answer is that they want information about your products and services immediately. It should be clear and obvious from the moment they visit the first page.

Remember you have LESS THAN 7 SECONDS to convince them to stay on your website.

Thus, flash animation might be the fasted way to loose your customers - especially if they are annoyed by flash animation in the first place...


THE TOP 5 REASONS TO SAY NO TO FLASH ANIMATION

(1) LOAD TIME: Animation is slow and visitors generally have little patience.

(2) ACCESSIBILITY: Not everyone has the Flash Plugin installed and may not be willing to wait for the installation.

(3) USABILITY: Some people don't know how to operate flash and some would not bother.

(4) SEARCH ENGINE MARKETING: Flash Animation is Bad for search engines. There is a good chance you will render your website invisible and thus your website will be a good collector of dust rather than customers. Flash Animation takes away your most powerful search marketing tool: GOOD Content.

(5) REALITY CHECK: People generally dislike flash animation. People want to get to the point and see what you have to offer... they don't want the song and dance. And, when was the last time you purchased anything from a Flash website? There is a good chance you never did. At most is was it was probably once or twice.

SIMPLE RECOMMENDATIONS?

(1) Consider what your target customers want and what they look for.

(2) Consider the fastest and easiest way is to sell your products and services.

(3) Consider focusing on good content rather than flashy animation.

There is a time and place for flash but 99.9% of the time it is not a good idea to build a flash website for your business.

If you ever need help with Search Engine Marketing or help with your website do not hesitate to contact me.

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Flash Animation Article Written by Shane Keller

Your Friend on the Web!

Keller Internet Marketing and Website Design
Nanaimo, Vancouver Island, BC, Canada
www.kellerinternetmarketing.com

Human Optimization vs. SEO Keywords

Don't Let Your Keywords Kill You!

A Top 10 Website can wreck your business faster than a website with no traffic...

NO REALLY!

So you think dumping keywords into your website will work? Do you think some SEO company you found online is going to help you?

STOP NOW! Because dumping webpages with keywords is the fastest way to kill your website, or worse, paying someone else to do the killing for you.

YOUR SEO MAY BE A HITMAN!

You have to be careful about who you hire for Search Engine Optimization (SEO). Sometimes hiring an SEO company is like accidentally hiring a hitman to kill YOU. By then, its too late to fix things because you're dead.

In website marketing terms this translates into lost
customers forever!

THE RISK with hiring "MOST" SEO comanies is that they probably don't know anything about you, your company or your customers and, quite frankly, there is a good possibility that they don't know anymore than you do about good search engine optimization. Not to mention, the employee doing your SEO probably doesn't care about you or your company and you will never meet them.

DON'T BE FOOLED by fancy promises and smooth talking lingo because chances are most SEO companies don't know anything about marketing to real human beings.

HONESTLY, it doesn't matter if you get the top 10 in Google if your website messages do not connect with your potential customers. Herein lies the problem: TOP KEYWORD RANKING CAN KILL YOUR WEBSITE!!

DID YOU KNOW...

TOP 10 search engine ranking puts your reputation at risk everyday!

Keywords may have got you to TOP 10 Search Engine Ranking but, if your messages are weak or cluttered with Keywords, website visitors will see right through you and give their business to someone else who has put in the time to speak to them personally - human to human.

A poorly communicated message jumbled with keywords and hack advice from an amatuer SEO is the best way to lose a new customer forever.

All it takes is one quick read to lose a lifetime of vauable profits from a potential loyal customer.

REALITY CHECK!

You have ONE CHANCE to get that visitors business so think smart... DO YOUR HOMEWORK and don't be afraid to take your research off the net.

The essence of good SEO is understanding the human element of the internet. I am talking about Human Optimization.

I am so PASSIONATE about helping people or business like yours understand your customers that I have developed a personalized technique I have justly named: HUMAN OPTIMIZATION.

Definition: "Learning how humans interact with the Internet and how humans use search engines to find people, places or things. This information is used to customize and optimize websites for specific types of people. This technique is accomplished by focusing on user-preferences and human behaviour, gaining a holistic understanding of your business and how it relates to the world, understanding a customers unique needs and to communicate with other humans in a meaningful way."

We Specialize in human optimization because without understanding humans you might as well just give up now!

SHANE KELLER'S "HUMAN OPTIMIZATION" TIPS

Envision your Potential Customers
Forget about the SEO tools for a minute and focus on the people that matter - YOUR CUSTOMERS! Answer questions like these: Who are they? What do they do? What do they want in life? Where are they from? WHAT DO THEY ACTUALLY NEED vs. WHAT DO THEY WANT? If your business is new, then imagine the kinds of customers you want and ask the above questions. Your answers should reflect the information and messages in your web pages. Make sure they address what they need with a strong emphasis on benefits and proof.

Learn from Friends and Family

Bounce your ideas off of your friends and family members. You'd be surprised about what the people who know you most have to offer. You may learn something you never thought of before. In fact, you may learn how to attract the kind of people and companies you want to do business with.

Get to know your Existing Customers
Get your customers involved with your marketing ideas and learn about what makes your existing customers successful. There success stories are like free marketing seminars. Figure out why you were successful with the customers you already have. Ask yourself, what is my relationship with them? Why did they choose to do business with me?

Write Articles
Don't be afraid to write articles about your area of expertise or product offerings. Well-written articles increase your credibility and search engines love you for it.

Experiment with Keyword tools but don't trust them

And finally, test your results against the many free or paid SEO tools on the net. But remember, SEO tools are useless if you don't undertand the human beings you want to do business with. It's like asking a blind man to paint your picture.

So why is HUMAN OPTIMIZATION relevant to your website? EASY.

What people are thinking is the cornerstone of Internet Marketing... Once you understand the people you can start to understand how humans interact with the Internet. If you don't understand people then chances are you won't be successful.

The most successful websites on the Internet have great writing and communicate well to other humans. Even the search engines favour well-written websites by awarding them TOP 10 placements.

You can have all the SEO tools and statistics in the world but they won't get into the minds, hearts or wallets of your potential customers.

Human Optimization Services

Our specialty is getting to know people better. In fact, getting to know people is the cornerstone of ours and our customers success.

Your Road to Understanding Your Customers Begins With:

(1) Getting to know you

(2) Understanding how your business works

(3) Identifying and learning about your Internet customers

(4) Identifying your Strenghts, Weaknesses, Opportunities and Threats

(5) Showing you how to connect with your customers online

(6) Making this the best learning and marketing decision you ever make

Just send me an email NOW and I'll show you how you can connect with the people online that matter to you most.

Copyright © Shane Keller, Vancouver, Nanaimo, Vancouver Island, BC. Canada. All Rights Reserved.

Please Feel Free to contact me if you have any questions or would like to seek out honest, professional & affordable Human Optimization Services, Personal Marketing Consulting, Search Engine Optimization or Expert Copywriting Services:

Keller Internet Marketing & Web Design

Web Copywriting Services & SEO Copywriters

Search Engine Optimization & Marketing Services

Optimize Your Website With Copywriting That Works!

Do You Want A Website That Attracts Web Traffic And Sells?

BY DEFINITION: Copywriting is a specialized form of writing sales and marketing related materials. Copywriting is used in every avenue of business including advertising copy, sales letters, brochure text, websites, etc.

"But did you know that communicating online takes a special understanding of how people interact with the Internet or naturally search for products and services online?"

No matter what your website is or what it is for, you could benefit immensely from professionally written website copywriting.

The Immense Benefits of Good Copywriting

• Less risk - more reward (you can spend less per client with good web copywriting).


• Spend less on sales promotions with a lower cost per customer inquiry.


• Superior, competitive writing and sales generating performance.


• Consistent sales and advertising messages.


• Top ranking search engine results.


• Low cost marketing investment.

Don't Risk Website Oblivion!!

If you don't have good website copywriting then the chances are your website will disappear like the many other brochure sites that no one visits or will never get found because search engines and people ignore them. Can you blame them?

Ask yourself: "Do I want to be ignored?"

Unfortunately, getting people to contact you isn't the easiest of tasks. You will have to successfully persuade the search engines and your website visitors (the humans) that...

1) You offer something special.

2) Your website is special.

3) You are the best in your particular field.

4) You offer the best service.

5) You are trustworthy, credible, easy to work with.

6) You have competitive pricing or your premium pricing makes sense.

7) You offer exactly what s/he is looking for.

8)Your services are the only solution to her or his problems.

Do You Need Effective Website Copywriting?

The bottom line is yes! Search engine optimization (seo) and good web site copywriting are the most important factors for any online business that wants to be a success.

Why?

Because: (1) most people don't go past the first page (top 10 to 15) of search results and 90% of all web site traffic comes from search engines and web portals like Google, MSN, and Yahoo. (2) If people don't clearly understand how you are going to help them and see the distinctive benefits of your offering they will simply ignore it or lose interest... That's a FACT!

SO YOU NEED AN EDGE!

How Can I Get That Edge?

It takes time to learn and research good writing techniques. Time spent that could be used in running your business.

Keller Internet Marketing offers complete copywriting services and professional copywriters that know how to communicate and sell your offerings.

Summary of Copywriting Services

• Web site copywriting designed for your audience.


• Search engine optimized keywords and text.


• Expert proofreading and copy editing.


• Online newsletter writing.


• Print material writing.


• Advertising writing.


• Sales writing.

Copyright © Shane Keller, Vancouver, Nanaimo, Vancouver Island, BC. Canada. All Rights Reserved.

Please Feel Free to contact me if you have any questions or would like to seek out honest, professional & affordable Search Engine Optimization & Copywriting Services:

Keller Internet Marketing & Web Design

Web Copywriting Services & SEO Copywriters

Search Engine Optimization & Marketing Services

What is Link Popularity?

Will Link Popularity Improve Your Website Traffic?

BY DEFINITION: Link Popularity or reciprocal linking means the total number of other websites on the internet that have linked back to your website. The search engines like Google.com, MSN.com and Yahoo.com use incoming links from other websites as a major determinant for page rank.

These days, link popularity has become one of the four most significant factors for getting placed in top search engine results. However, link popoularity is not as easy as getting a bunch on websites to link back to you or having your clients link back to your website. It is also dependent on how people use search engines to find what they are looking for.

For example, you may offer information on something that is unique and your site will probably be the only website getting top page ranking for your unique topic - which makes link popularity not as important. Whatever you try to attract quality prospects to your website, you will find SEO is a complicated and tricky set of techniques, including Link Popularity.

More to the Point

Successful link popularity is based on the number of reciprocal links to your site and what types of sites are linking to you. For example, let's say you have a cooking website. A reciprocal link (incoming link) from another cooking website is considered more important (in other words more relevant) and ranked higher than a link from an un-related website (i.e. Car Parts or Fashion).

Each major search engine determines link popularity and page rank differently - based on a complex mathematical rating algorithm. In addition, search engines will also base your page rank on how websites linking to you are page ranked (including their link popularity). In some cases, low-ranking websites linking back to you can bring your page rank down.

How Can We Help You With Link Popularity Services?

Keller Internet Marketing offers complete and effective link popularity services with strategies to fit every business, organization or professional need.

Our experts will research hundreds of websites and pick the most appropriate and relevant ones for you. Our link popularity programs help you obtain meaningful and legitimate links from quality websites who want to link back to you.

All of the links we get for you are high quality, by permission and they are 100% SPAM FREE.

Summary of Link Popularity Services

- MONTHLY Link popularity plans *HIGHLY RECOMMENDED
- Link popularity campaign's
- Email requests for link exchange
- Industry research
- Link exchange report when campaign is completed

*** Since we contact many websites with a link exchange request, you may get more links than you order... at NO extra cost. WE Guarantee the ordered amount of links.

Copyright © Shane Keller, Vancouver, Nanaimo, Vancouver Island, BC. Canada. All Rights Reserved.

Please Feel Free to contact me if you have any questions or would like to seek out honest, professional & affordable Search Engine Optimization & Link Popularity Services:

Keller Internet Marketing & Web Design

Keller Internet Marketing: SEO Services

Web Design vs. Search Engine Optimization

The graphics may look good but its good SEO that makes you money!

Choosing a web design company or a graphic designer to design your business website or personal online portfolio is not an easy task. With so many to choose from it seems nearly impossible to know who is a good design company and who is going to make me money.

From my experience in the internet services industry, I have learned that who is good at design isn't necessarily good at making me money.

What is the distiction between Web Design & Search Engine Optimization?

Web Design = the design of graphics and layout followed by the development and formatting of these to make them work on the internet (in an internet browser).

Search Engine Optimization = Customizing a website to get picked up by search engines (preferably the top 10), attract more business, show who you are and what you offer with copywriting people will want to read, and allow the website to rank higher for specific search keyword terms relevant to your business or portfolio.

We can see that Web Design and Search Engine Optimization are two different things.

So What Now?

You need to consider it takes more than just a web design company or a graphic designer to make your business website or online portfolio successful.

So when choosing your web design company consider a company or consultant that specializes in Internet Marketing and Search Engine Optimization to do your online marketing (and/or design your website) for you.

Otherwise, you may end up spending a lot of money (even thousands) with a web design company or graphic designer that only makes you something that looks pretty but never makes you money.

Tips

Consider the following questions when choosing Internet services:

What business am I in?

Know this most important answer before growing your business online. It will save you a lot of time and headaches if you focus on your core business in the long run.

What do I want from my online business?

Understand what the purpose of your website is. Is it a portfolio of your work? Are you trying to sell a product? Are you building a business you want to sell and increase its perceived value? Whatever it is, save time and money by figuring it out before the website is designed and marketed.

Can I manage my own website when it is ready?

Many companies or designers will design websites but do not offer solutions for updating your own website. Work with a company or consultant that can give you the option to manage your own website or work with someone who has fair priced website management fees.

Do my customers look online for my type of products or services?

The bottom line is yes. The fact is most people will look online first before any other medium for products and services. Consider how important is it to capture your potential online customers and how much you are willing to spend to get them.

Does the web design company or graphic designer have experience?

Time and time again I have been approached by businesses that hired a new web design company or junior designer to save money. Their most common complaint is that their website is not making money and no one is finding it. In fact, they often end up spending more money getting the mistakes of inexperienced web designers fixed by a professional Internet consultant who (like me) can help you save you money, make money, and who specializes in Internet Marketing and SEO. My Advice: Skip the juniors and go straight to the experts.

Does the web design company or graphic designer have advanced knowledge of search engine optimization and copywriting techniques?

Back to my point: There is a distinction between web design and search engine optimization. If your web design company or graphic designer does not understand how people interact with the internet or how people find things than you may be wasting money. I am being honest by saying don't waste your money on someone who doesn't offer advanced search engine optimization techniques because the graphics may look good but its good search engine optimization that makes you money.

Copyright © Shane Keller, Vancouver, Nanaimo, Vancouver Island, BC. Canada. All Rights Reserved.

Please Feel Free to contact me if you have any questions or would like to seek out honest, professional & affordable Search Engine Optimization Services:

Keller Internet Marketing: Home Page

Keller Internet Marketing: SEO Services

Shane Keller on Search Engine Optimization

Search Engine Optimization (SEO) a.k.a. Web Site Promotion is a rapidly growing field that is sweeping the foundations of the World Wide Web.

In fact, search engine optimization is increasingly becoming the most important factor for any business or individual who wants to be successful or (at the least) get found in search engine results by the major search engines like MSN Search, Google Search, and Yahoo Search.

In the coming months and years, I will be using this SEO blog to analyze and publish current trends that are important for businesses and individuals seeking web site traffic solutions for their web sites.

Please Feel Free to visit my website if you have any questions or would like to seek out professional & affordable Search Engine Optimization Services:

Keller Internet Marketing: Home Page

Keller Internet Marketing: SEO Page

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We can offer Search Engine Optimization (SEO) Services, Web Site Promotion, Internet Marketing Consulting, and Professional Copywriting Services to small & large businesses in Vancouver, Nanaimo, Victoria, Richmond, Kelowna, Kamloops, Prince George, Terrace, Prince Rupert, Kitimat, Vernon, Whistler, Abbotsford, Parksville, Houston, Burns Lake, Roberts Creek, Powell River, Gibsons, Port Alberni, Duncan, Dawson Creek, Chilliwack, Surrey, White Rock, Dease lake, Vanderhoof, Fraser Lake, Sooke, Bamfield, Gabriola Island, Salt Spring Island, Maple Ridge, Vancouver Island, BC, Calgary, Edmonton, Red Deer, Lethbridge, Medicine Hat, AB, all over Canada, the US, and abroad.